Up until recently, backlinks were the main factor that Google and the other search engines used to determine where they should rank a particular page in the search results. A link to your site was treated as a vote of confidence, and in a lot of cases it simply came down to whoever had the most votes (or backlinks) would be rewarded with the higher rankings. (more…)
Social media websites like Facebook and Twitter are typically used for branding, but there are effective methods that you can use to drive sales as well. If you want to get traffic back to your website so that these visitors can potentially be converted to a sale, you have to optimize your social media internet marketing campaign. Below, you will find top tips and tricks that can do this effectively. (more…)
Do you know what the top 3 rules for social media etiquette are? When you use social media for internet marketing you need to follow certain professional guidelines. We often take social media for granted and turn off other people with our actions. Here’s how you should use social media so you don’t offend others on these sites. (more…)
Blogging can benefit small businesses in every industry. While it can take significant time and effort to produce results, starting and maintaining a small business blog can help in gaining exposure and business leads. Blogs can help in many ways. They showcase your knowledge, enhance your credibility, create a foundation for building a community, customer relations, building trust, position your company as an industry leader and more. More importantly business blogging helps boost your website’s search engine rankings and help generate local business leads. (more…)
LinkedIn for Lead Generation
Using LinkedIn for Lead Generation can create rewarding opportunities. This doesn’t mean that social networking can work for every business in every industry. Social networking for business can make sense to different businesses for different reasons. Overall however, LinkedIn can be much more effective for lead generation than other social networking sites such as Twitter or Facebook.
LinkedIn can be a powerful tool to generate new business leads especially for b2b service providers. We don’t necessarily recommend jumping on-board and starting to contact everyone in your network with a pitch. There needs to be a plan of action in place, a plan that can help keep you on the right track and help get the most out of your efforts. There are two ways of generating leads in LinkedIn.com, the direct and indirect approach. (more…)