Up until recently, backlinks were the main factor that Google and the other search engines used to determine where they should rank a particular page in the search results. A link to your site was treated as a vote of confidence, and in a lot of cases it simply came down to whoever had the most votes (or backlinks) would be rewarded with the higher rankings. (more…)
Ranking higher in search engine result pages can benefit any business. Being right there when searchers use the internet to find your services or products can help any business increase visibility, sales and revenue. By improving a website’s rankings in search engines can help any business. There are many factors at play when it comes to categorizing websites. These three main points can help every website rank higher. (more…)
A well optimized site has much better chances of achieving higher rankings in search engine result pages. Optimization doesn’t stop at meta tags, titles and links. The structure of the site, how users navigate from page to page, can produce substantial SEO benefits. Sites that are designed for human users and search engine robots perform much better than sites that are just created for the purpose of gaming algorithms. Here are some SEO tips that can help you get started. (more…)
Search engine optimization (SEO) is a prime requirement for every internet marketer. Links help in boosting SEO thereby increasing website ranking by search engines. There are three types of links that are used in SEO: one way links, mutual links and three way links. By strategically using these links in your internet marketing website, this is how they can help you in SEO: (more…)
Search engine optimization is simply marketing of a website or websites on the internet so that it can have a high ranking on popular search engines, such as google.com and bing.com. The process involves optimizing the website in such a way that it ranks high on the when specific key words are searched resulting in the website appearing high on the list for information directly related to the relevant keyword. (more…)
Search engines have algorithms that categorize the web so that every time one searches for a keyword term all the related websites are ranked in order of importance. This is done automatically and algorithmically. To continually keep results fresh, and to avoid having spammers manipulate results, Google executes hundreds of updates to algorithms every year. Just in 2012 there were several major and at least 40 noticeable algorithm updates. These updates are just the top of the iceberg of algorithmic improvements. As a result of these updates, search engine rankings constantly fluctuate. (more…)
The process of ranking higher in local listings involves a lot of work. It is a process that requires working on both the listing and the website. It requires keeping track of several variables at the same time and it requires continues and careful examination of the competing listings.
Search engines do not make what makes their algorithms tick public and the same goes for local search. So ranking higher in result pages involves some guess work and a lot of testing. Because local listing algorithms have not been around for as long as regular search algorithms have been around, the knowledge of why some sites rank higher than others is limited aside from what we can figure out from the trail of patent applications.
Local search algorithms are very similar to regular search engine algorithms. At the same time however, they are unique in many ways. In addition to looking at links, local search looks at mentions of businesses that appear with location related information. Search algorithms that categorize the internet are becoming more localized every year. This past year we have seen some significant changes in the relating to how Google categorizes information and many of them occurred in the realm of local search. Social, search and local are becoming increasingly intertwined and the driver behind these changes is mobile. (more…)
With the advent of the Internet as an effective social and business enhancement tool, the rise of search engines has enabled social organizations, interest groups and businesses to increase their visibility, as well as their profits. Search engine optimization (SEO) refers to the process of improving the volume and quality of traffic to a web site from search engines via “natural”, which would mean either organic or algorithmic, search results. Generally, the earlier a site is presented in the search results, or the higher it ranks, the more searchers or web users will be enticed to visit that site. An SEO can also aim for different kinds of search types, including image search, local search, and industry-specific vertical search engines.
Search engine optimization (SEO) should be considered a critical element of any internet marketing strategy. There is so much which can be gained from SEO in terms of Internet marketing and advertising. SEO is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms. (more…)