Social Signals and SEO

by on Jun 13, 2013

Up until recently, backlinks were the main factor that Google and the other search engines used to determine where they should rank a particular page in the search results. A link to your site was treated as a vote of confidence, and in a lot of cases it simply came down to whoever had the most votes (or backlinks) would be rewarded with the higher rankings. (more…)

3 Ways to Increase Your Sites Rankings

by on Jun 4, 2013

Ranking higher in search engine result pages can benefit any business. Being right there when searchers use the internet to find your services or products can help any business increase visibility, sales and revenue. By improving a website’s rankings in search engines can help any business. There are many factors at play when it comes to categorizing websites. These three main points can help every website rank higher. (more…)

How To Use The Google Keyword Tool

by on Jun 1, 2013
Keyword research

The first step to marketing one’s business online is to properly identify the keywords to be used for either as ranking targets or for buying ads. Keywords are how searchers navigate the web and it is how search engines categorize web pages. Keyword research is the first step to any internet marketing campaign. The google keyword tool is an excellent and free tool to help with finding the right keywords to target. (more…)

How to Select an Internet Marketing Company

by on May 31, 2013

With competition increasing online as more companies are taking to the internet to find new business, it is essential to find professionals to assist with such endeavors. Visibility is the key, having a website just sitting there doesn’t help in generating new business. You need to get traffic, visitors, clicks and calls. The problem is that the internet marketing industry is highly fragmented. This means that barriers to entry are very low. Consequently, everyone with computer and a internet connection can claim to be an internet marketing expert. This article provides some tips on selecting an internet marketing company. (more…)

How to Drive Sales Using Social Media

by on May 30, 2013

Social media websites like Facebook and Twitter are typically used for branding, but there are effective methods that you can use to drive sales as well. If you want to get traffic back to your website so that these visitors can potentially be converted to a sale, you have to optimize your social media internet marketing campaign. Below, you will find top tips and tricks that can do this effectively. (more…)

What is User Friendly Site Architecture

by on May 29, 2013

A well optimized site has much better chances of achieving higher rankings in search engine result pages. Optimization doesn’t stop at meta tags, titles and links. The structure of the site, how users navigate from page to page, can produce substantial SEO benefits. Sites that are designed for human users and search engine robots perform much better than sites that are just created for the purpose of gaming algorithms. Here are some SEO tips that can help you get started. (more…)

How Getting Links Helps With SEO

by on May 28, 2013
Links help with SEO

Search engine optimization (SEO) is a prime requirement for every internet marketer. Links help in boosting SEO thereby increasing website ranking by search engines. There are three types of links that are used in SEO: one way links, mutual links and three way links. By strategically using these links in your internet marketing website, this is how they can help you in SEO: (more…)

How to Get Topic Ideas for your Business Blog

by on May 23, 2013
Business Blog

It’s certainly is no secret that unique and engaging content is a fundamental way to bring traffic to any website. When used effectively, blog posts can serve to develop trust and lasting relationships with prospective clients. Whether business owners choose to create their own content or contract the task out to professional writers, the common question still remains; What do you write about? (more…)

How to Market a Pest Control Business Online

by on May 22, 2013

Individuals looking for most pest control services are looking for immediate solution to a pest or wildlife control problem. As a result, any marketing efforts for such services needs to be done so that the company is present when someone is searching for the service online. Marketing solutions for home improvement companies do need to take in consideration the specificities of the industry or niche market. (more…)